This course provides the student with the necessary knowledge and insight into the key marketing research concepts. This course introduces students to the concepts and practice of marketing research. The course provides students with hands on knowledge of conducting a research study and writing a research report, which enhances their knowledge, skills, and abilities as marketing practitioners.
Successful students will be able to:
1. Differentiate problem formulation and decision making.
2. Implement the process of research design through collection of data.
3. Analyze the data through fundamental statistical techniques.
4. Gain adequate experience in executing marketing research projects.
- Teacher: Javan Elfe