Teacher: Raymond Goh

This course aims to introduce students to the history and the basic principles of advertising and branding. The course discusses targeting, positioning and consumer purchasing motivations as necessary tools to designing effective advertising. Students will learn how to select and use various advertising media and brand building tools to meet specific marketing problems and opportunities.

Online BBA (Top-up)

Teacher: Diana Yong

The overall aim of this course is to introduce students the main theory and practice of the financing of companies, allocation and management of financial resources within a company and the rewarding of the providers of a company's financing. 

Successful students will be able to:

LO1: Apply appropriate techniques for choosing between alternative sources of funding.

LO2: Apply appropriate methods for making long and short term asset allocation decision.

LO3: Apply different methods of incorporating risk into financial decision-making models. 

Online BBA (Top-up)

Online BBA (Top-up)

Online BBA (Top-up)

Consumer Behavior is about understand how consumer behave in many aspects, such as decision making. Besides that, by learning this course, student can understand how business do market segmentation based on consumer behavior. 

Online BBA (Top-up)

This course provides a broad framework for using financial statements and other Security Exchange Commission required regulatory disclosures in business analyses. It also provides students the opportunity to develop deep skills and understanding of the integration of strategy, accounting, economics and finance.  Emphasis is placed on developing an understanding the types of financial information available in the public domain and their purposes, formulating an approach to evaluating an enterprise’s overall financial reporting and the implications of those analyses from the perspective of a potential shareholder or creditor.

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Teacher: Cyndi Pang

Online BBA (Top-up)

This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences and government and business structures in the global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions; international finance; legal and labor agreements; information needs; production systems; marketing; and promotion.

Online BBA (Top-up)

Accounting plays a vital role as an information system for monitoring, problem solving and decision making. However, the first step is to generate and present information in a manner that is useful. In recognition of this, the Introduction to Accounting course focuses on the record-keeping and financial statement process.

Online BBA (Top-up)

To introduce accounting, finance, marketing and management to students.

Online BBA (Top-up)

The purpose of this course is to introduce the discipline of macroeconomics to students. It provides students with the fundamental understandings of theories and concepts of macroeconomics and prepares students with adequate skills to analyze and evaluate macroeconomic events.

Online BBA (Top-up)

This unit seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organisations. Students will also be exposed to the relationship of marketing to organisational management.

Teacher: Javan Elfe

This course provides the student with the necessary knowledge and insight into the key marketing research concepts. This course introduces students to the concepts and practice of marketing research. The course provides students with hands on knowledge of conducting a research study and writing a research report, which enhances their knowledge, skills, and abilities as marketing practitioners. 

Successful students will be able to:

1. Differentiate problem formulation and decision making.

2. Implement the process of research design through collection of data.

3. Analyze the data through fundamental statistical techniques.

4. Gain adequate experience in executing marketing research projects.

Teacher: Cyndi Pang

The unit aims to introduce microeconomic theory and review some principles of economics such as the theory of consumer choice and production. It also focuses on the theory of firm in both perfect and imperfect competitive markets.

Online BBA (Top-up)

The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. We need to negotiate in our professional and private lives.

Teacher: Raymond Goh

To explore the personal relevance and conceptual bases of the phenomena of organisational behaviour and how that behaviour affects the performance of the organisation.

Online BBA (Top-up)

This course includes the concept and strategies of communication. This course helps students to understand the types of communication structure, the communication methods, and the barriers encountered, the communication strategies and how to apply them to business situations.

After completing this course, students will be able to:

1. Describe the basics of organizational communication, the networks and barriers.
2. Explain the fundamentals of communication strategies in an organisation.
3. Analyse how, when and in which format to send messages.
4. Develop skills to communicate effectively in a meeting, dialogue and situations of conflict.

Online BBA (Top-up)

This course introduces you the basic concepts of marketing.

 The objective outlines of this course :

• Define marketing and outline the steps in marketing process.
  
• Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
  
• Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
• Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
• Describe the major trends and forces that are changing the marketing landscape in this age of relationships.

Teacher: Stepheny Teo

This course will focus on key concepts and techniques of managing projects effectively. There will be emphasis on the project management process and the practical techniques to ensure timely completion and success.