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Online BBA (Top-up)

Principles of Marketing/evening

This course introduces you the basic concepts of marketing.

 The objective outlines of this course :

  • Define marketing and outline the steps in marketing process.
  • Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
  • Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
  • Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
  • Describe the major trends and forces that are changing the marketing landscape in this age of relationships.