Online BBA (Top-up)

Principles of Marketing/evening

This course introduces you the basic concepts of marketing.

 The objective outlines of this course :

• Define marketing and outline the steps in marketing process.
  
• Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
  
• Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
• Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
• Describe the major trends and forces that are changing the marketing landscape in this age of relationships.