LMS
19 Courses
Online BALTM
This course aims to introduce students to the history and the basic principles of advertising and branding. The course discusses targeting, positioning and consumer purchasing motivations as necessary tools to designing effective advertising. Students will learn how to select and use various advertising media and brand building tools to meet specific marketing problems and opportunities.
Online BALTM
This subject exposes an Introduction of our Malaysian Legal System and few other common areas of the law. students will be introduced to the different meanings given to the word “Law”, the sources of law, hierarchy of Malaysian courts and the importance of the doctrine of judicial precedent. Students will also be exposed to the area of Law of Tort, particularly on Tort of Negligence, studying the essential elements of negligence and how to apply relevant cases in problem questions. As for Criminal Law, students will have a basic understanding of the law on Homicide, Property Offences, Inchoate Offences, Offences against the person and the Defences available to an accused person. Students will then be introduced to the law on Equity & Trusts where they will learn the pre-requisites to a valid trust and the types of trusts.
Online BALTM
The primary objective is to provide an introduction to students on the travel and tourism industry which is an increasingly widespread and complex activity and which requires sophisticated management to realize its full potential as a positive and sustainable economic, environmental, social and cultural force.
Online BALTM
This course aims to make students understand the behavior of consumers in purchasing from different aspects and influences and how to analyze consumer behaviors from different factors
Online BALTM
The course is designed to explore the complexities of understanding the differences in cultures to understand peoples’ behaviors and be prepared to avoid offensive situations.
Online BALTM
The aim of this course is to encourage students to have a holistic view of the world of business, to enable candidates to develop the capacity to think critically, to enhance candidates’ ability to make decisions, and to enable candidates to appreciate the pace, nature and significance of change.
Online BALTM
The course objective is to expose the students with HR related issues that will be useful in their careers. The course presents both the theoretical and practical aspects of HRM in a global perspective. The practical features are studied through cases. It assumes no previous knowledge of human resources but it supposes that students know some basic management principles.
Online BALTM
The objective of this course is to provide students with the understanding the tourism industry locally, regionally and globally. Covering Information on travel patterns, transportation preference, accommodation, hospitality services, market trends, travel psychology, tourism research and the role of government, international and regional organizations in this business.
Online BALTM
This course will prepare the students to
understand and apply the approaches
towards better management and performance of both the “hardware” and “software”
of the leisure and recreational organisations
Online BALTM
This course is to prepare the student to become an effective manager, overseeing marketing activities in a increasingly competitive environment. Marketing should be seen from an interdisciplinary, cross-functional perspective, where the student achieves a sound understanding of how the various functional areas interface with marketing.
Online BALTM
The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. We need to negotiate in our professional and private lives.
Online BALTM
This unit seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organizations. The topics include the marketing concepts, modern marketing environment, consumer and business purchasing behavior, decisions & strategies pertaining to marketing mix i.e. product, pricing, promotion & placing strategies. The topics on marketing ethics & social responsibility are also discussed.
Online BALTM
Good service does not happen as a result of one
extraordinary employee who goes out of the way to please a customer; good
service should be properly planned and managed.
Service operations management concerns the design, planning, direction
and control of all the facilities, processes and required activities to
transform labour, capital, materials, energy, and skills into performance and
delivery of service. Good service
organisation performs the operations functions of planning, scheduling,
equipment operation, quality control, record keeping, and human resource
management for maintaining efficient usefulness. This takes place while ensuring that the
quality of the service is both high and consistent.
Online BALTM
This course introduces the fundamental concepts of strategic management
as they apply to business and provides an integrating framework within which
students can apply the concepts and tools learned in other curses.
Online BALTM
The students will learn and foster increased knowledge
and understanding of sustainable tourism practices, promoting the adoption of
universal sustainable tourism principles and building demand for sustainable
travel.
Online BALTM
Geography is fundamental to the study of
tourism, because tourism is geographical in nature. Tourism occurs in places,
it involves movement and activities between places and it is an activity in
which both place characteristics and personal self-identities are formed,
through the relationships that are created among places, landscapes and people.
Online BALTM
The primary objective of this course is to help
students gain the understanding of the marketing concepts, practices and
applications of Hospitality marketing. .
Online BALTM
The course aims to develop communication skills needed by those preparing for a business or management position. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills.