LMS
Miscellaneous
This case course explores the dimensions of successful service firms. It prepares students for enlightened management and suggests creative entrepreneurial opportunities.
After completing this course, students will be able to:
LO1: Understand the operations of successful service firms that can be benchmarks for
future management practice
LO2: Develop an awareness of the opportunities that information technology can have
for enhancing service firms competitiveness
LO3: Appreciate the organizational significance of managing the service encounter to
achieve internal and external customer satisfaction
LO4: Understand new service development from both a product and process
perspectives
LO5: Understand the dimensions of service growth and expansion both domestically
and internationally