Available courses

The aim of the course is to learn tools to assist in the understanding of the Total Quality Management (TQM) process.

This course provides a broad framework for using financial statements and other Security Exchange Commission required regulatory disclosures in business analyses. It also provides students the opportunity to develop deep skills and understanding of the integration of strategy, accounting, economics and finance.  Emphasis is placed on developing an understanding the types of financial information available in the public domain and their purposes, formulating an approach to evaluating an enterprise’s overall financial reporting and the implications of those analyses from the perspective of a potential shareholder or creditor.

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The overall aim of this course is to introduce students the main theory and practice of the financing of companies, allocation and management of financial resources within a company and the rewarding of the providers of a company's financing. 

Successful students will be able to:

LO1: Apply appropriate techniques for choosing between alternative sources of funding.

LO2: Apply appropriate methods for making long and short term asset allocation decision.

LO3: Apply different methods of incorporating risk into financial decision-making models. 

This course includes the concept and strategies of communication. This course helps students to understand the types of communication structure, the communication methods, and the barriers encountered, the communication strategies and how to apply them to business situations.

After completing this course, students will be able to:

  1. Describe the basics of organizational communication, the networks and barriers.
  2. Explain the fundamentals of communication strategies in an organisation.
  3. Analyse how, when and in which format to send messages.
  4. Develop skills to communicate effectively in a meeting, dialogue and situations of conflict.

The module helps students acquire knowledge, skills and attitude needs for managerial approach to running a business in today's competitive environment.The course examines the role of the general manager as the architect and custodian of organization purpose. The course also provides students with opportunity to learn how to analyse cases, and a sophisticated and systematic analytical process for understanding the competitive forces in the business systems within which firms operate.

This unit seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organisations. Students will also be exposed to the relationship of marketing to organisational management.


An individual project intended to integrate subjects covered in previous courses and to provide an in-depth exploration of a topic of special interest or career relevance to the participant. Students will work closely with the instructor and are required to submit a comprehensive written report. 

The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. We need to negotiate in our professional and private lives.


This course introduces you the basic concepts of marketing.

 The objective outlines of this course :

  • Define marketing and outline the steps in marketing process.
  • Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
  • Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
  • Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
  • Describe the major trends and forces that are changing the marketing landscape in this age of relationships.


The purpose of this course is to introduce the discipline of macroeconomics to students. It provides students with the fundamental understandings of theories and concepts of macroeconomics and prepares students with adequate skills to analyze and evaluate macroeconomic events.


Consumer Behavior is about understand how consumer behave in many aspects, such as decision making. Besides that, by learning this course, student can understand how business do market segmentation based on consumer behavior. 

Accounting plays a vital role as an information system for monitoring, problem solving and decision making. However, the first step is to generate and present information in a manner that is useful. In recognition of this, the Introduction to Accounting course focuses on the record-keeping and financial statement process.


This course will focus on key concepts and techniques of managing projects effectively. There will be emphasis on the project management process and the practical techniques to ensure timely completion and success.


To expose students with HR related issues that will be useful in their careers. The course presents both the theoretical and practical aspects of HRM in a global perspective. The practical features are studied through cases. It assumes no previous knowledge of human resources but it supposes that students know some basic management principles.


To introduce accounting, finance, marketing and management to students.

This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences and government and business structures in the global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions; international finance; legal and labor agreements; information needs; production systems; marketing; and promotion.

The course explores the complexities of managing and developing a small business and gives students practical information concerning small and medium-sized enterprises (SME). This involves exploring the practical implications of self-employment and being part of a family-run business. Topics include areas of marketing, finance and labor management specific to the SME sector.

The course aims to develop communication skills needed by those preparing for a business or management position. The course will deal with the theory of business          communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills.


The course is designed to explore the complexities of understanding the differences in cultures to understand peoples’ behaviors and be prepared to avoid offensive situations.


The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. We need to negotiate in our professional and private lives.


This course introduces the fundamental concepts of strategic management as they apply to business and provides an integrating framework within which students can apply the concepts and tools learned in other curses.

Good service does not happen as a result of one extraordinary employee who goes out of the way to please a customer; good service should be properly planned and managed.  Service operations management concerns the design, planning, direction and control of all the facilities, processes and required activities to transform labour, capital, materials, energy, and skills into performance and delivery of service.  Good service organisation performs the operations functions of planning, scheduling, equipment operation, quality control, record keeping, and human resource management for maintaining efficient usefulness.  This takes place while ensuring that the quality of the service is both high and consistent.

The course objective is to expose the students with HR related issues that will be useful in their careers. The course presents both the theoretical and practical aspects of HRM in a global perspective.  The practical features are studied through cases. It assumes no previous knowledge of human resources but it supposes that students know some basic management principles.


This course is to prepare the student to become an effective manager, overseeing marketing activities in a increasingly competitive environment. Marketing should be seen from an interdisciplinary, cross-functional perspective, where the student achieves a sound understanding of how the various functional areas interface with marketing.


This course aims to make students understand the behavior of consumers in purchasing from different aspects and influences and how to analyze consumer behaviors from different factors


This course aims to introduce students to the history and the basic principles of advertising and branding. The course discusses targeting, positioning and consumer purchasing motivations as necessary tools to designing effective advertising. Students will learn how to select and use various advertising media and brand building tools to meet specific marketing problems and opportunities.


This subject exposes an Introduction of our Malaysian Legal System and few other common areas of the law. students will be introduced to the different meanings given to the word “Law”, the sources of law, hierarchy of Malaysian courts and the importance of the doctrine of judicial precedent. Students will also be exposed to the area of Law of Tort, particularly on Tort of Negligence, studying the essential elements of negligence and how to apply relevant cases in problem questions. As for Criminal Law, students will have a basic understanding of the law on Homicide, Property Offences, Inchoate Offences, Offences against the person and the Defences available to an accused person. Students will then be introduced to the law on Equity & Trusts where they will learn the pre-requisites to a valid trust and the types of trusts.


This unit seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organizations. The topics include the marketing concepts, modern marketing environment, consumer and business purchasing behavior, decisions & strategies pertaining to marketing mix i.e. product, pricing, promotion & placing strategies. The topics on marketing ethics & social responsibility are also discussed.


This course will prepare the students to understand and apply the  approaches towards better management and performance of both the “hardware” and “software” of the leisure and recreational organisations

Geography is fundamental to the study of tourism, because tourism is geographical in nature. Tourism occurs in places, it involves movement and activities between places and it is an activity in which both place characteristics and personal self-identities are formed, through the relationships that are created among places, landscapes and people.

The primary objective of this course is to help students gain the understanding of the marketing concepts, practices and applications of Hospitality marketing. .

The objective of this course is to provide students with the understanding the tourism industry locally, regionally and globally. Covering Information on travel patterns, transportation preference, accommodation, hospitality services, market trends, travel psychology, tourism research and the role of government, international and regional organizations in this business.


The students will learn and foster increased knowledge and understanding of sustainable tourism practices, promoting the adoption of universal sustainable tourism principles and building demand for sustainable travel. 

The primary objective is to provide an introduction to students on the travel and tourism industry which is an increasingly widespread and complex activity and which requires sophisticated management to realize its full potential as a positive and sustainable economic, environmental, social and cultural force.


The aim of this course is to encourage students to have a holistic view of the world of business, to enable candidates to develop the capacity to think critically, to enhance candidates’ ability to make decisions, and to enable candidates to appreciate the pace, nature and significance of change.


This course features the very best in photojournalism through interviews with professionals from leading newspapers and magazines. It blends insightful interviews with professionals, their practical working experience of handling on-the-job challenges, current equipment and camera technology, and high impact photographs to present the very best in photojournalism. It also covers information on new laws affecting photojournalists, new trend in multimedia to keep skills competitive and a look back at some international history in the photography world.


The goal of this course is to help students become better communicators. It introduces students to a wide array of theories and perspectives in interpersonal communication and to encourage them to enhance their understanding of the theory and practice of interpersonal communication.


This course introduces students to a selected set of leading theories in the communication field and demonstrates how these theories apply to their lives. It presents theories coherently so that students can compare and contrast different approaches to particular interests in the field (for example: relationships, performance, language and mass communication).


This unit introduces information technology terms, concepts and basic skills. The course will provide the skills and knowledge to use various Microsoft software products.

This case course explores the dimensions of successful service firms. It prepares students for enlightened management and suggests creative entrepreneurial opportunities.

After completing this course, students will be able to:

LO1: Understand the operations of successful service firms that can be benchmarks for

        future management practice

LO2: Develop an awareness of the opportunities that information technology can have

        for enhancing service firms competitiveness

LO3: Appreciate the organizational significance of managing the service encounter to

        achieve internal and external customer satisfaction

LO4: Understand new service development from both a product and process

        perspectives

LO5: Understand the dimensions of service growth and expansion both domestically

        and internationally